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Adgully Exclusive | KBC Tamil is sure to elevate the experience of television to another level: Vijay TV's K Sriram

Vijay TV, STAR India's Tamil GEC, is joining hands with Big Synergy to bring the show "Neengalam Vellalam Oru Kodi' -"You can also win One Crore.' With KBC being a 'blockbuster' hit, expectations would certainly be high from the show.

Speaking exclusively with Adgully, K Sriram, General Manager, Vijay TV shared his thoughts about the show and his expectation from it. Talking about the thought with which there is the launch of the game show, Sriram said, "KBC is the biggest game show across the Globe and on Indian television and we believe that should have hit the evolved Tamil television

consolidate it growing presence and high decibel fictions shows format shows have been planned around KBC to bolster our prime time".

Mentioning the sponsors the channel has tied up with, he said, "SunFeast is our presenting sponsor. We have also tied up with Pepsi and Arun Excello, while many more are in the pipeline." The inventory is being sold in proportion to the scale of the show in terms of its presentation and the viewership its bound to garner. While the trade response has been

The Tamil version of the show will have Surya, who is undoubtedly the biggest name of Tamil cinema as it host. This, would also be another reason to attract eye balls and take the show the newer heights. It still remains to see whether the thunderous success of the format across borders and in India would do the same down South as well. | By Ankita Tanna [ankita(at)adgully.com]

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