Adgully Exclusive | MOVIES NOW's choice of selecting movies has worked: Times Television's Sunil Lulla

With an aim to mark its presence in the challenging space of English movie genre, Movies Now was launched a year back, the first HD English movie channel and seems that the year witnessed a revolution among the genre with the launch. Among the challenging players like Sony Pix, Star Movies, HBO and others, Movies Now, seems to have given a phenomenal performance and owns a 30% channel share though Star movies giving a very close leadership battle, owns 29% share.

It has been a trendsetter in the Digital space and social media space. With more than 5 lac Facebook fans, the channel has been the most talked one on the facebook and also one of the most searched English Movie Channel on Google India in 2011 and Amazingly, the channel started focusing towards this platform after six months of launch. The channel has been really active on that platform.

It has not only dominated the ratings but has also tossed the entire category viewership by an enormous jump of 50% with an increase in GRPs from 50 to 74 points and also there is a phenomenal increase in the reach that is from 46 million to 56 million viewers and an incredible increase in the TSV (Time Spent per Viewer) from 42 minutes to 55 minutes!

With its excellent content and packaging strategies, MOVIES NOW is the best partner for brands seeking urban affluent audiences! With over 200+ brands already on the advertising board for MOVIES NOW, the channel has become one of the most sought after channels in the country. MOVIES NOW offers the highest Reach & TSV across all English Channels! MOVIES NOW has always led by example and has been a pioneer of many FIRSTS. With such a strategic and remarkable year, we wish them success for coming years. | By Aanchal Kohli [aanchal(at)adgully.com]