Adgully Exclusive | None are anywhere close to our offer: Publicitas Digital's Namita Sahu

In an exclusive chat with Adgully, Namita Sahu, Chief Operating Officer, Publicitas Digital, explains what Publicitas Premier stands for, its innovative approaches and growth strategy.

Stating what Publicitas Premier stands for, Namita said, "Premier is India's most "advantageous' digital advertising platform. It is a platform that consolidates the entire premium India inventory across its portfolio of exclusively represented International websites." Premier connects about 10.4 million "Affluent" Indian users.

"Premier guarantees you reach amongst India's elite and wealthy; business leaders and policy makers like no other digital platform can. Premier is uniquely positioned to help advertisers reach Corporate leaders, bankers and finance gurus; policy makers, businessmen and senior executives (across industries) in India", she added.

The publications which are a part of this new domain are Reuters.co.in, Newyorktimes.com, Financialtimes.com, Forbes.com, Washingtonpost.com, Eurosports.com, Khaleejtimes.com, NationalGeographic.com and GSM Arena.

Speaking about any innovative approaches being used to target the publications which are a part of it, Namita said, "Premier has about 10 million influential High Net worth Indians, seeking global content logging on to our portfolio of websites from India".

Namita believes that Indian companies aren't the only ones going global, Indian readers too! And more and more are joining up everyday. These Indians are interested in business & news, views, trends, analysis and research that would impact their businesses and make them better read individuals. According to her, what interests them is financial markets, new deals, emerging markets, world economy & trends, global politics, literature and arts, sports, leisure & lifestyle.

"Premiers' portfolio of websites offers them their 'fix' from globally acclaimed reporters, journalists and economists like no other. Publicitas Digital has been successful in geo targeting this India originating inventory by grouping this niche but highly affluent and influential 'Premier' audience for our advertisers to take advantage of. Our product is truly unique and the only such product offering in India", said Namita. "Apart from ROS we have multiple effective custom solutions to help a wide variety of Indian brands engage with our high quality content through a most powerful mechanism - contextual advertising", she added.

Highlighting the growth strategy going forward, Namita said, "We are being regularly approached by both Indian and International sites (with an Indian audience) to work with us and join our Premier product. We are however being extremely careful on whom we bring on as our new partners. Our criteria are clearly defined by credible, well researched and respected quality content, relevant to our Indian target, from a global as well as an Indian perspective".

Some of the big initiatives that Premier portfolio partners have taken towards growing their Indian audiences include: NYtimes.com launch "Indiaink", The New York Times' first-ever country-specific site for news, information, culture and conversations, Financial Times' paid model has been specifically customized to a price point keeping in mind its massive following in India; all these along with a few such initiatives planned and underway.

We are being regularly approached by both Indian and International sites (with an Indian audience)to work with us and join our Premier product. We are however being extremely careful on whom we bring on as our new partners. Our criteria is clearly defined by credible, well researched and respected quality content, relevant to our Indian target, from a global as well as an Indian perspective.

Sighting a distinction in the approaches between Premier and other competitors, Namita strongly said, "Premier offers an audience that is engaged in a quality of content that is unsurpassable by any competitor. As the thirst for reputable and reliable quality news and analysis grows among an increasingly internationally engaged India, our numbers will grow too. And these readers will be sticky, loyal and a class apart from any other group".

"Secondly, the portfolio of websites that forms the backbone of this offer is exclusive only to Publicitas Digital, India, a part of the Publicitas Group, the world's leading international media sales company. While we respect and recognize our competitors with much humility we would like to state that none are anywhere close to our offer," she added.

While Premier respects and recognizes its competitors with much humility, they state that none are anywhere close to our offer! | By Ankita Tanna [ankita(at)adgully.com]