Adgully Exclusive | Outlook Business' "Think Beyond. Stay Ahead" tagline coined by the editorial team: Outlook's Indranil Roy

India's fastest growing business magazine Outlook, has been re-launched after completing 5 years of its existence in market in distinct look and new content.

Adgully caught up with Indranil Roy, President, Outlook Group to know more insights about the new avatar of the magazine.

Speaking about the makeover of the magazine, Indranil said, "In India currently, all business magazines report similar content. We saw a gap and a great opportunity to revamp Outlook Business and make a very strong defining statement."

Further he added, that, "The magazine has three main sections - Enterprise, Strategy, Markets and then the cover story. Enterprise gives you a preview into the world of budding entrepreneurs, emerging businesses, private equity investments and so on. Strategy focuses on mature companies and leaders in business. In the market section we will delve with trends, investing ideas and more. The back of the book is defined as c'est la vie." | By Ranjana Gupta [ranjana(at)adgully.com]

"Think Beyond, Stay Ahead' is the new tagline for Outlook Business. We asked Indranil Roy about how this tagline was created. He said, ""Think Beyond. Stay Ahead' is the philosophy that will drive the editorial agenda of the magazine. It was coined by the editorial team while they were setting the editorial objectives of the magazine."

Outlook Business is all set to engage its readers with new content. So, we asked Indranil Roy whether they are going to increase the cover price of the magazine. He said, " We will be increasing it soon."

"As of now we are working on our plans, we will be executing it later", said Indranil Roy about their future plans.

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