Adgully Exclusive | Spell Bee 2012 got bigger & better: HDFC Life's Sanjay Tripathy

HDFC Life Spell Bee has grown from being an annual event, to an institution, which offers a healthy and competitive environment and encourage students to hone their English language skill in a unique and stimulating format.

The most stirring part of the whole initiative is the excitement of moving to a city level contest and finally culminating into a national level championship that goes live on national television. Isn't it amazing!!

While chatting exclusively with Adgully, Sanjay Tripathy, EVP and Head Marketing & Direct Channel, HDFC Life shared some key insights of the initiative.

HDFC has been associated with spell bee for last couple of years, so sharing some of the key highlights of the initiative this year, Tripathy said, "We are really happy that this year we will go to more than 1000 schools across 32 cities (as compared to 25 cities last year) and expect to reach out to more than 300,000 students."

The competition which engages students across the country by testing their mettle in English spellings via a learning-through-fun approach is open to students from grade V ' IX from right within their schools and classrooms. HDFC Life will award The National Champion and 4 semi-finalist of Spell Bee India with a cash prize of Rs. 1,00,000 and Rs. 50,000 each, respectively. 360 Degrees Experience, a Times Of India Group Company, will send the National Champion along with a parent to witness the prestigious Scripps National Spell Bee in Washington DC, USA. | By Aanchal Kohli [aanchal(at)adgully.com]