Adgully Exclusive | The idea behind Toyota is to provide better quality services to the customers: TAB Cab's Prasanjeet Bagchi

How many times have you come across a taxi that would leave you with pain in your lower back? Or tired of fighting with the cabbies over the fare? Well do no more!!

TAB Cab is here to the rescue. The new state of art technology facility, call center, mid and premium segment sedans will now be available with highly trained chauffeurs at your service. This is the first government tendered Taxi Cab service in the country.

To get more insights about the fresh concept of TABCab, Adgully caught up with Prasanjeet Bagchi, CMO, TAB Cab - SMSTaxicabs Pvt. Ltd.

Bagchi joined TAB CAB early this year in January2012 and is expert in Marketing Communication, Media Strategy, Communication Strategy, Media Sales & Marketing, Rural Marketing, OOH Media and Business Management. Prior to this he has worked as Business Head- 360* Solutions at Social Media India Ltd. , Business Head-Activation & OOH at Integrid Media Private Limited, Process Manager - West at Starcom and before this with Peacock Media Ltd. as Vice President-OOH Business (Sales & MarketingGroup).

Tab Cabs uses modern fleet of cars with state of the art infotainment devices, brand new world class Toyota fleet with extra cabin space.

With Toyota being used as the main medium of transport, Bagchi aims to add more cars to provide better quality. "We are also buying Maruti Suzuki SX4 and some other brands as well. The idea behind getting a Toyota was to provide better quality services to the customers," Bagchi said.

Boasting of better services, trained Saathis (chauffer), a tablet based information service, TAB Cabs are the one for the future.

As of now SMS Taxicabs Pvt. Ltd., is present only in Mumbai. TAB Cab which is developed and maintained with the philosophy that "We are fresh. Fresh is our service.' TAB Cab ensures you to provide comfortable travelling experience whenever you require it.