Adgully Exclusive | The plan in 2011 is to grow to 200 GRPs: SAB's Anooj Kapoor

SAB has been offering light hearted entertainment for the entire family over the span of a few years. Calling itself "India's only family comedy entertainment channel', it has been delivering its best and keeping up with its brand promise of "Asli Mazaa SAB ke Saath Hai'.

The channel has constantly been trying to engage and interact with its audience through on-ground activities and innovative programming content.

Adgully spoke to Anooj Kapoor, Executive Vice-President and Business Head, SAB, to know more about the channel's plan starting this year.

While signing off he adds, "My TG is as generic as it can be and it is audience belonging to 4 -60 age group. So the plan in 2011 is to grow to 200 GRPs, to increase marketing spends, increase our hours of programming and make strong investment on distribution." | By Prabha Hegde [prabha(at)adgully.com]