Adgully Exclusive | Walking the ramp on paper: Vogue India's Anaita Shroff Adajania

Recently, Vogue India presented its first-ever LUXE list in its December issue which was all about extravagance and luxury. Vogue picked up the 100 most decadent products, exclusive experiences and extravagant fashion for their readers to enable them indulge in this party season.

Adgully caught up with Anaita Shroff Adajania, to know more about the "Luxe List' and about her association with Vogue India.

Sharing some of the key highlights of the "Luxe list', she said, "In our December issue we talked about extravagance and luxury. December was a perfect time to indulge with our audience so as to involve them with exclusive party items and styles. So we picked up best 100 products like Bespoke wedding gown, Chanel, Briolette necklace, Cartier etc to allow our readers to explore the new and stylish opportunities."

When asked about the Idea and criteria while selecting these products, Adajania told us that the concept was to come up with something unique and different. They themselves wanted to experience something different and give some exclusive information about certain things which people generally do not think about. We choose all completely different products and ideas which are at the end of the day reality and people would love to do that. It is basically realistic fantasy.

When asked what prompted her to take up fashion as her career, she said, "I always had an inclination towards fashion. When I started my career, being a stylist was not an option. There were designers at that point of time so I decided to become a fashion designer."

Styling happened incidentally in her life. Before she came to know what she was doing she was already doing a job of a "Stylist'. She has worked with an ad-film director Mahesh Mathai from where she realized what she loved to do most.

Pointing out her works that she is really proud of, she said, "One would be the cover pages of Vogue of the February issue with Aishwarya Rai which I believe has been one of the beautiful cover pages. Then I am really proud of my work in Hindi Cinema including Dhoom 2, Being Cyrus, Everybody Says I'm Fine!, and Love Aaj Kal."

Speaking about her association with vogue India, she said, "I work as a fashion director at Vogue and plan the cover pages at Vogue including all the fashion stories, photo shoots etc. Basically I take care of anything that is fashion related in the magazine whether it is a jewellery design page, celebrity styling page or anything."

As a magazine they work seasonally, speaking about the future plans, she said, "For Spring-Summer season we would use more of colours in the issue making it more appealing and colourful including canvy colours to peacock colours but all in a very clean cut minimalistic avtaar."

A lot of fun trends like use of mischievous "Pick-a-boo' trends wherein use of plastics somewhere in clothing and all such trends would be seen in the upcoming editions of Vogue.

A fashion stylist by profession, Anaita has been instrumental for a number of trendsetting campaigns (such as Rado, Swatch, Maybeline, L'Oreal, Lux, Debeers, Garnier, Lakme to name a few) that have changed the face of Indian style resulting in global acclaim.

A part of the Vogue India family since 2007, Anaita is well-versed with the overall functioning of the magazine. Her extensive experience and knowledge coupled with her familiarity with the Conde Nast landscape, ensure she will fulfill the challenging role of acting editor. | By Aanchal Kohli [aanchal(at)adgully.com]