Adgully Exclusive | We want to break the mould and give something really exciting to our readers: Forbes India's Shishir Prasad

Its about time for the 'mystery box' of Forbes magazine would open. The year-end issue of Forbes is "like a box of chocolates". You never know what you are going to get! This year also it's a surprise for the readers. Your assured to giggle and chuckle after reading and would surely preserve the information for future and simply want to dribble the stuff.

If there ever was a year that needed such eclectic entertainment to send it to the archives, 2011 would have to be it. This is a year when things meandered; lacked closure ' except if you were Osama ' and where watching grass grow was perhaps more exciting that doing business. In music, there are pieces that lack a tonal centre, a resting place if you will and they leave the listeners in an anxious state of mind. And that's what 2011 has done. It has left everyone asking where is this all headed? Will we see a resolution?

Adgully spoke to Shishir Prasad, Deputy Editor, Forbes to know more about there year end issue.

"Since this is a typical business magazine so we want to break the mould and want to give something really exciting to our readers", he said.

Basically the idea is to leave the reader with a thought of anticipation for 2012. "That's where this issue of Forbes India fits in perfectly. The staff of Forbes India has anticipated the things you might want to know about 2012 and got some of the finest minds to answer them," added Prasad.

They have Steven Pinker, the sharp evolutionary psychologist, telling whether there will be love and piece in 2012; Stephen Cohen explaining if Pakistan's situation will create even more trouble for India; Jagdish Khattar talking about whether Tata Nano can pick itself up; Carlos Ghosn talking about whether the Electric Car will reach mass market; Ridham Desai telling about FDI and FII prospects; Sudin Apte holding forth on Infosys' possible bounce back and Rasheed Kidwai talking about the possibility that Rahul Gandhi entering the political fray.

"One of the reasons that we at Forbes India like to work on the year-end issue is that apart from serious stuff we have the latitude to be lateral on this issue. This shows up in the bunch of lists that we do," said Prasad.

Taking a look at the assumptions that were busted in 2012 or things people wish they had phrased better. A sad but must-read is the list of people who passed away. Then there is the enthusiastic inventory of gadgets for your inner child and they also have a lovely collection of pictures that put 2011 in perspective.

Adding further Prasad said, "We went approached some of the finest minds to know their view point about what would pre-occupy the minds of the readers and asked them to write for the issue. Almost every staff member has contributed towards this initiative."

All things considered, this is the one issue to take to beach or the mountain lodge! The Editor of this magazine has most likely beaten you to the punch there! | By Aanchal Kohli [aanchal(at)adgully.com]

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