Adgully Exclusive | We won't do what the other players are doing: Bloomberg UTV's Deepak Lamba

BloombergUTV, India's leading integrated media and entertainment enterprise with an enviable squad of Indian journalists, power of over 2500 professionals across the globe and a network of 145 bureaus,is a product of local news gathering, production and distribution expertise combined with world class financial news capabilities and global reach. The channel is positioned as an enabler that cuts out the terminology and presents the honest truth. It ushers in the investment culture to a whole new class of Indian growth aspirants that have somewhat been alienated with the erstwhile genre offering.

While chatting exclusively with Adgully on the occasion of their launch, Deepak Lamba Business Head ' Bloomberg TV, spoke about their new initiative and much more.

BloombergUTV received accolades for its programmes as well as promotional strategies at the NT Awards 2011 and ProMax India 2011. It received the Best Live Telecast Show award for "Today's Bets', the Best Promo Award for "the Earth Day campaign' and the Best News Show promo for "Exposed'. Powered with thought leadership across markets, news and path breaking features, BloombergUTV aims to lead the attitudinal shift where intimidating numbers give way to usable knowledge and clarity and aptly create a business news delivery format that's 'Blunt. And Sharp'! | By Aanchal Kohli [aanchal(at)adgully.com]