Adgully Live | adasia 2011: Day 2, Session 1; Marketing 3.0 - New rules of Engagement
This session took us through how marketing is dead and engagement is in. Whilst trust is dead, excitement and edginess is in and focus needs to be given on what are the new rules of survival for brands and their marketers.
Prasoon Joshi, Chairman and CEO McCann Worldgroup India, ECD, McCann Erikson, APAC Region and Chairperson, McCann Global Creative Council, said, “ride popular culture. There should be a sense of desperation in ownership of the property. Third culture is emerging. There should be natural human behavior. There should be heavy innovation cycle.”
Joseph Tripodi, EVP and Chief Marketing and Commercial Officer, The Coca-Cola Company, said, “the biggest achievements of coca cola is that we have grown from 125 countries to 206 countries with 5000+ brands. It is a great inspirational market. it is all about building love and also balancing love and value. Stories are like currency. Our focus is liquid and looked philosophy. One shold be social at work.”