banner image banner image

Adgully Live | adasia 2011: Day 3, Session 2; Conscious Capitalism

The second session at the third day of Adasia 2011, spoke about how corporate and company’s, need to look at their capitalist intention with a human touch. The theme of this session appeared oxymoronish. The dominance of laissez-faire and the alleged mindless pursuit of profit, often gives a bad name to this doctrine. But one can find that a tribe of capitalists, who have successfully pursued their business objectives with a conscience, have been able to contribute to global sustainability without jettisoning the core tenets of business & economics.
Anna Bernasek, Journalist / Speaker said, “It is very essential to trust the integrity of the customer. Integrity is an asset and does have sizeable economic pay-off. “
Adding further she said, “It is very essential to connect with the globe by building relationships with customers, who are powerful, because they are the real wealth in a business.” 
Duncan Goose, Founder & MD, Global Ethics Ltd, said, “Focusing on consumers is very essential by simple idea of connecting daily purchase to life changing ideas. The like to like concept should be embedded in the company and its business culture, which will bring about a sense of connecting with the consumers. It definitely is a long term process, but true intention and consistency will bring about the desired change in the capitalist mind set to add a human angel to the business."

News in the domain of Advertising, Marketing, Media and Business of Entertainment