Adgully Live | adasia 2011: Day 3, Session 4; The Pursuit of Big Ideas in the Age of Now
This session at Adasia aimed at not only showcasing some of the big ideas that have made a difference, but also tried to highlight the taxanomy of pursuing big ideas. Speaking on this occasion,Robert Senior, Creative Chairman,Saatchi and Saatchi said, "An idea is not born big.
Anyone can kill it. The real skill is to build it together and nurture it into a cannon ball." Adding further he said, "We live in a VUCA world,that is, Volatality,Uncertainity, Complexity and Ambegoues."