Adgully Live | adasia 2011: Session 2; The Game Changers

The second session took us through the answer of the question, ‘how market leaders reinvent themselves?’  Harish Manwani, Chief Operating Officer, Unilever and Chairman, Hindustan Unilever Ltd, says, “The world is changing dramatically. There is a rapid growth and urbanization; also there is a need to live substantially. We are harnessing the power of digital and consumer centricity.”
Adding further, he said, “The way growth is taking place, we need three planets, which we don’t have and so we need to take steps accordingly. This is not one India so you need to ensure that you cover each and everything. In markets like India you are competing for non consumption. Affordability and accessibility also plays an important role so you need to make sure how you develop the business model and make your product accessible and affordable.”
“The fourth dimension of growth is responsibility. Our biggest leverage is that 2 million people use are brands. It is our responsibility to make sure that all brands just don’t carry emotional mission but also carry a social mission. We are an emerging ‘the market company.’”
Michel Roth Chairman and Chief Operating Officer, Interpublic, appraisingly said, “Indian market is growing at a faster rate and we are doing remarkable jobs in a market like India. I think we need take more efforts like Uniliver. One should make sure how they reinvent their brand by repositioning themselves in a competitive market.”

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