Adgully Live | adasia 2011: Session 4; Asian creative? A new brief
Well the forth session took us through the fact that Asian tigers or elephants will lead the next creative renaissance on the planet.
Kitty Lun, CEO LOWE China said, “overall market is very young, creative people are all very hungry, China market is very big, It is really very difficult to make mistakes and take risk and you end up being so safe that you are almost perfect.”
Piyush Pandey, Executive Chairman and CD, South Asia, Ogilvy and Mather India, said, “There is a large part India which is still unexplored. You need to ensure what is lacking and how it can be tackled.”
Bruce Haines, Chief Strategy Officer, Cheil Worldwide, said, " The market is really young but huge. you should make sure that you study the market well."