Adgully Live | adasia 2011: Session 7; India 2020

The concluding session brought about key points like the future of brand India 2020.  Kurush Grant, Executive Director, ITC, said, “At the heart of every successful brand there lies a good product. What do we as Indians want brand India to stand for?” Giving an example, he said, “Toshiba- the brand stands for what its consumers stand for. If you have a sustainable and inclusive growth only then it’s worldwide.”

 

Sanjay Kapoor, CEO, Bharti Airtel limited, India and South Asia, said, “An interesting fact is that, the youth make up a large part of the population in India. We have five million people below the age of 35 and about 65% of the total population below the age of 30 years. Thus it is understood that there is huge dominance of this section both on work force and consumption.”

 

Further adding Sanjay said, “Since this segment believes in always being connected, it is essential to use this as an advantage in the coming years. “

 

Ravi Swaminathan, Managing Director and Regional, Vice President( sales and marketing), AMD South Asia, said, “Brand India can take care of itself. Forget about Brand indiabut build up great agaencies which will make ‘Brand India’. Agencies need to build up their brands. They should also start getting into global supply chains and also build up global organization networks.”