Adgully turns 3 | 3's a company! - In conversation with team Scarecrow
Joy Sengupta sharing his views on the same said, “When we started we never wanted Scarecrow to be just a creative boutique. Yes we wanted Scarecrow to deliver outstanding creative solutions backed by solid consumer insight. And hence from day one we wanted it to be a marriage of right brain and left brain. And I think that has helped us to create a very distinct place for ourselves where we offer the entire package of communication solution rather just a part of it.” This has resulted in them being the lead agency both from a strategic and creative POV for all their clients. This has also led to most of their client relationship being that of yearly retainer basis rather than projects.