adidas betting big on FB, launches adidas Fantasy Cricket

Riding on the success of its cricket fan page "adidascricket' which has surpassed 100,000 fans in a very short span of time; adidas has now launched adidas Fantasy Cricket Game exclusively for cricket enthusiasts on FACEBOOK. The adidas Fantasy Cricket Game has become a rage amongst the online community and has seen participation by FACEBOOK users from other countries as well. The game can be accessed using the following link: facebook.com/adidascricket

"adidascricket' has received a tremendous response since its inception. Managed by adidas' in-house digital agency Isobar and a social media agency Red Digital, they are responsible for a number of exciting applications, content, contests and innovative activities on the fan page. adidas along with their social media agency is successfully running a digital campaign to increase consumer participation. The latest adidas cricket campaign that is currently on-air was first launched on adidascricket fan page with an invite going out to all its fans for an exclusive preview.

Speaking about this exclusive application, Tushar Goculdas, Director- Sales & Marketing, adidas India said, "We continue to seek unique and exciting ways to engage our consumers. Given the immense popularity of facebook, we created the adidascricket fan page where our fans have access to exclusive content on adidas and our athletes Sachin, Sehwag and Raina. We have received a tremendous response and the new application "adidas Fantasy Cricket' will only heighten the level of engagement."