Adidas calls on people to run for environmental consciousness
Adidas has further stepped up the environmental responsibility with a unique experiential zone at High Street Phoenix, Lower Parel in Mumbai to educate the consumers about the perils of marine plastic pollution. The installation is open for public to visit between June 02nd to June 09th, 2019
The installation makes an alarming impact as the 13 feet x 10 feet high 3D whale with waste plastic demonstrating the current reality of underwater hazards and destroying the marine life. The opening day witnessed parents and children in thousands experiencing the education zone and making a pledge to join the global movement and support the cause. An auto rickshaw has been stationed at the setup with a narrative on how marine plastic crisis has become critically urgent. The education zone also exhibits the contribution by adidas to finding solutions with the display of the new Alphabounce+ Parley crafted from upcycled plastic waste delivering eco-innovation and style without compromising on performance.
A registration center at the setup is the call to action for encouraging people to sign up for the Run for the Oceans Movement on June 08th at Versova beach.