Adidas ends its partnership with Kanye West

Adidas, the German sports brand, has ended its its partnership with Kanye West, apparently due to the continual wave of anti-Semitic statements created by West.

Previously, West bragged that none of his anti-Semitic comments could break the ties with this German brand. However, this no longer seems to be the case.

Adidas has been the most crucial partner in the fashion empire of Kanye, and this end of the partnership is a drastic fall for Kanye’s net worth.
According to media reports, the company stated that Kanye's actions have been unacceptable, hateful, and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect, and fairness.

With the decision of parting ways with Kanye West, the company decided to end the production of Yeezy-branded products and stop all payments to Ye and his company. Gap has conjointly declared it to take the required action and remove all Yeezy Gap products from its stores.
RealReal, another clothing resale market, announced Tuesday that it would no longer be dealing with any Yeezy products.

For a couple of months, Ye was testing the boundaries of acceptable behavior of brands and even for the noted provocateur. Recently, at the Paris Fashion Week Show, he designed a shirt with the slogan ‘White Lives Matter.’ It was also considered hate speech and has been adopted by the white supremacist movement.