adidas India appoints Damyant Singh as Brand Director

adidas Group recently announced the appointment of Damyant Singh as Brand Director of adidas in India. Damyant will report directly to Dave Thomas, Managing Director of adidas Group India. Damyant succeeds Tushar Goculdas, who was recently appointed as the Brand Director-adidas Emerging Markets.

Commenting on the appointment, Dave Thomas, Managing Director adidas Group India said, “Damyant is a very experienced marketing professional and has broad experience and strong knowledge of the adidas brand, the Indian sports market and consumers. I am very confident that with him leading the marketing for adidas in India, we will see the brand reach new heights in the coming months and years.”

As Brand Director, Damyant will be responsible to deliver a strategic roadmap to further sharpen and strengthen the adidas Brand in India. His mandate will include implementation of insightful and enriching consumer experiences, building on the existing world class athlete portfolio and seamless execution of brand campaigns to effectively reach out to adidas consumers across the country.

Damyant joined the adidas sports marketing team in 2004. Over the years he has led different assignments and contributed immensely to the overall growth and popularity of the brand in the country. He was instrumental in strengthening the adidas brand by making strategic enhancements to the Athlete & Club portfolio, effectively leveraging consumer engagement initiatives and delivering global communication campaigns across different media platforms. Prior to his new mandate, Damyant was the Head of Category Marketing for adidas in India.