adidas launches 'Brazuca' the official match ball of the 2014 FIFA WC

adidas gears up for the biggest sporting event in the world- the 2014 FIFA World Cup. With six months to go, to what is set to be the greatest football carnival, adidas introduces the ultimate pack of revolutionary football products.

Talking about what’s in store for the World Cup, Tushar Goculdas, Brand Director-adidas India said, “The ultimate football tournament comes to the home of football, Brazil- it does not get any bigger than this! This week, we kick off our World Cup campaign with the launch of an exciting line up of products. The essence of Brazil is represented through the most iconic symbol of the World Cup, Brazuca- the official match ball. Bringing more passion to the pitch are the team kits of the three biggest federations- Germany, Spain and Argentina. Finally, we will unleash our deadliest weapons - the samba pack, loaded with 3 cutting edge football boots that are set to take the beautiful game to a whole new level. This amazing array of products will be supported by a high impact multimedia campaign and this is just the beginning of our journey on the road to Brazil.”

After being christened as “Brazuca” in September 2012, by over 1 million football fans, the official match ball of the 2014 FIFA World Cup is here.  Brazuca which means “the Brazilian way of life” was designed keeping this thought and reflects the vibrancy and flair associated with football in Brazil.