#adidasTurns70; launches buy 2 share 1 free global marketing initiative
With over Seventy years of redefining the attitude towards sports & street culture, adidas celebrates the 70thanniversary milestone by enabling consumers to celebrate this landmark occasion by expressing their appreciation through sharing a stripe with their friends and family.
This unique activity is called- Share Your Stripes. For every two products you buy, you get to give a third one to any of your friends and family members for free. Here is your best chance to share, inspire and support someone to join the 3-Stripes family. Over the years, the brand has curated moments and memories which were replete with passion and the attitude of its athletes around the world- the desire to render the impossible possible, to push yourself further, to surpass limits, to break new grounds in creativity, to make every creator proud of sporting the 3-Stripes.
Speaking on this celebration, Manish Sapra, Senior Marketing Director, brand adidas, India said, “At adidas, we believe through sport, we have the power to change lives. We have consumers who are passionate about adidas and they want to share & spread this love of the brand with their friends. We are excited about the opportunity that we would co-create with our consumers. Through share your stripes we are giving them a platform to do just that. It has been an exciting journey where our consumers and patrons have been an intrinsic part of the brand culture to Inspire, Collaborate & Create.”
adidas is celebrating the Share Your Stripes campaign globally, and it will see brand assets David Beckham, Mo Salah, James Harden, Caroline Wozniacki among others living the passion of the 3-Stripes with the consumers. Closer to home, in India, Ranveer Singh, Rohit Sharma, Rishabh Pant, Hima Das, Swapna Barman and Kuldeep Yadav will be spotted sharing the stripes with their fans.
The 70-year milestone will be celebrated from 14th June till 28th June 2019 in India.