Aditya Birla Finance launches ‘Sapno ki Suno’ campaign

Aditya Birla Finance Limited (ABFL) and Aditya Birla Housing Finance Limited (ABHFL), the lending subsidiaries of Aditya Birla Capital Limited, launch a multi-platform ad campaign for consumers – ‘Sapno ki Suno’ which inspires consumers to listen to the voice of their dreams, not to pay heed to naysayers, and achieve their dreams with the help of various loan solutions provided by ABFL and ABHFL.

The pandemic has brought about a halt to several dreams and goals of people across geographies, be it the ones which were under planning or the ones which were halted under execution mode. As people are slowly stepping back into the world with hope in their hearts, and a desire to pursue their dreams again, they’re still faced with fear, doubts and a plethora of questions. We recognised this anxiousness in the mind of the consumers and launched our ‘Sapno Ki Suno’ campaign. We want to help people rebuild their confidence to fulfil their dreams, today, as their partners, without having to wait any longer. And, to make them aware that we are here to extend a lending hand and help set the ball rolling for them.  

The campaign highlights the various loan offerings by ABFL and ABHFL such as Personal Loans, Affordable Home Loans, SME Loans, Business Loans and Loan Against Property which will help the consumers achieve their held-back dreams. This campaign is launched pan India, across television and digital channels. And will also be extended through OOH in Tier 2, 3 and 4 cities. 

Mr. Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital Limited, said, “Through the campaign #SapnoKiSuno, we hope to inspire every person to just listen to one voice – the voice of their dreams. We don’t want people to be discouraged by their fears, questions or doubts. We aim to make them aware that we’re well positioned to partner all their dreams, with our well-diversified range of loan solutions. We at Aditya Birla Finance and Aditya Birla Housing Finance remain committed to being there for our customers and empower them to listen to and live their dreams.” he further added.

Bodh Deb, Vice President & Branch head, AutumnGREY said, “In AutumnGREY we believe in doing insightful work that connects with the brand’s target audience at a personal level. The briefgave us an opportunity to do a campaign that is contextual and relevant to today’s times. Every ambitious dreamer has to constantly deal with the dilemma caused by 2 distinct voices – The voice of all the Naysayers around them and the other voice is that of their dream itself. The idea was to encourage all dreamers to listen to their dreams and not get bogged down by the plethora of questions and all the discouragement that one has to deal with, especially in these times more than ever before.”

The campaign is being promoted across social and digital media, OTT networks and television. Conceptualized by AutumnGREY, the campaign has kicked off with a digital film which showcases relatable real-life slices from the lives of consumers, underlining the theme of #SapnokiSuno with relevant product solutions that can help them come alive.

• Creative Agency: AutumnGREY
• Production House: Dora Digs
• Director: Kunal Pardeshi
• Producer: Akshay Shah
• Team on Video Production: Nishanth Ananthram, Sanchit Agarwal, Arun Karane, Nishant Sethi, Soumyadeep Ghosh, Mohit Bharadwaj, Sreeja Biswas, Avadhoot Dawankar, Minti Memaya and Bodh Deb