Aditya Birla Group’s Ajay Kakar announces retirement

Ajay Kakar, CMO, Aditya Birla Group, has announced his retirement today via a LinkedIn post. “Retire at 60? In today’s world of opportunities and possibilities? As I now plan the journey I wish to traverse, going forward, some memories, from my first innings,” the post stated.

Kakar joined Aditya Birla Capital in February 2008. Prior to this, he was working with Reliance Capital and Ogilvy.
Reminiscing his past stints, Kakar said: “Ogilvy & Mather: I won my spurs at the mecca of learning. Direct Marketing. Advertising. Public Relations. Brand Stewardship. My home for 14 years. Enjoyed every moment. Gave birth to and led their Financial Practice. Signed-off as Executive Director of the agency, and Country Head, Ogilvy Public Relations. The birthplace of my life-time association with the advertising, media and marketing industry. Reliance Capital: My first experience as a client. Earned me the most endearing relationships with my colleagues and team.”

He further noted: “As I look back at the last 15 years with the Aditya Birla Group. Unparalleled! Memorable! Proud! Started with a brand idea. To create the first mother brand in the Indian financial services industry. One Brand. One Experience. For all the money needs of a customer, through his/her life time. The Aditya Birla Group recognised the potential of this customer-first idea and took the bold step to not only extend this as the marketing idea, but also as the go-to-market strategy and business model for the financial services businesses of the Group. Leading to the birth of Aditya Birla Capital, as the one go-to-customer brand for its wide spectrum of underlying businesses and solutions. Proud to be a part of the journey from its inception. Over the years, the brand and function earned industry and peer recognition and prestigious awards, across all shades of the mandate, at internal and external platforms; both domestic and international. Amazing colleagues. Amazing team. Amazing partners. Amazing company. Amazing Group.”

He concluded his post by saying: “An incredible future awaits Aditya Birla Capital. Turbo charged by passion and commitment. Look forward to cheering every success and every new high. My second inning now beckons!”

Adgully wishes Ajay Kakar the best for all his future endeavours.