Aditya Maheshwari promoted as Director, Customer success in AppsFlyer

Aditya Maheshwari, former India head of customer success, at mobile marketing analytics and attribution platform AppsFlyer, has been promoted as the Director of customer success, Southeast Asia, New Zealand, India, and Australia.

As the Director, of customer success, he will lead the Customer Success Management division and will be reporting to the assistant vice president of customer success, APAC, Wenjun Ai and to the general manager, INSEA/ANZ, Sanjay Trisal.

The three foundational pillars of AppsFlyer's customer growth framework are business growth, customer success and team development, on the basis of which Maheshwari will supervise and train the teams presents in all the regions, in order to comprehend better what the customer wants, upgrade their experiences with the AppsFlyer products, ensuring the way towards customer success.

Maheshwari will be the team leader in several geographies defining the success path for consumers across accepted app categories which include edtech, food, drink, gaming, shopping, entertainment, and much more.

On the promotion of Aditya Maheshwari as the Director, Sanjay Trisal has said “It has been a wonderful experience working with a liberal-minded person like Aditya, building the organization with his hard work and consistent efforts. He has played a significant role in enhancing the customer success of our Indian counterparts and will help the growth in the global areas as well. In the face of the changing and developing mobile ecosystem, Aditya will certainly help customers to derive the maximum value out of the product-oriented solutions provided by AppsFlyer and in increasing the sustainability of the brand and its products. I congratulate him on his new and difficult position."

"The mobile ecosystem has seen a significant transition in terms of measurement and privacy," Maheshwari added. Marketers will be better able to handle the new environment if they are equipped to pivot their strategy...by implementing a privacy-first, innovation-centric approach. AppsFlyer, in my vision, will not just be a product or service provider, but also our customers' "trusted advisors," whom they will turn to when new legislation or policies are implemented, or when they are trying to scale their business. I'm looking forward to leading the CSM teams in helping our clients and partners across the INSEA/ANZ area benefit even more from our knowledge and high-quality solutions."