Adlabs Imagica unveils its brand promise - 'Kahaaniyan Banti Hain'
India’s very own International standard theme park, Adlabs Imagica has recently launched its brand campaign using a series of human stories under the tagline of ‘Kahaaniyan Banti Hain’. These films are aimed at establishing IMAGICA as a destination that has an IMPACT on every visitor. The campaign conveys the stories of people from all walks of life who visit this magical world of IMAGICA. The outdoor and indoor rides & attractions have been beautifully woven into the script. The focus however is on human stories and moments with IMAGICA as the backdrop. These brand films will be aired across national and regional television channels and will also be shared & showcased on Facebook, YouTube , cinemas and other OOH media.
Commenting on the idea behind the Brand Campaign for IMAGICA, Harjeet Chhabra, Chief Marketing Officer, Adlabs Entertainment, said, "These films establish the impact that IMAGICA has through human stories that happen here. We believe these stories will excite people who have not experienced and engaged with the brand so far and will also resonate well with more than a million people who have been to IMAGICA already and will help us re-engineer the word of mouth through them. There are very few brands who can claim to have an impact on the lives of people and we are happy to occupy that slot in the minds of our consumer through these films."
The TVC has been designed by Leo Burnett and directed by Hemant Bhandari under Chrome Pictures Pvt. Ltd.