AdMavin appoints Vishwanath Kini as Director Marketing
In a bid to strengthen its core team and drive its end to end consumer reach out marketing initiatives; AdMAVIN which is one of the leading geospatial data solutions company in India has appointed Vishwanath Kini as Director Marketing. In his role, Vishwanath will drive the company's marketing efforts to support overall strategic objectives for AdMAVIN 2.0 and drive growth by focusing on market opportunities and product development working closely with the founders of the company which is based out of Chennai, India.
Vishwanath (also fondly called as Vishy) holds 14+ years of experience in the domain of planning, strategy and marketing. Prior joining Admavin he has worked with media and advertising companies like Deccan Herald, Kinetic Worldwide, Streettalk, Nomad, APEX, #analyticsondemand - AOD, Vengageads. He started his career as a research associate at Dept. of Management, Karnatak University before moving to the corporate world. He will be based out of Bangalore, India.
AdMAVIN technology platform, was started by Aviral Roy (alumnus from IIT Madras and IIM Ahmedabad, has done stint with Eaton Corporation and Amazon India in senior roles) and Gowri Shankar (alumnus of IIT Madras, has done a stint with Imaginea Technologies Inc in senior roles) with a combined experience of 15years across the e-commerce, engineering & IT industries; with a two-fold objective of building geospatial demographic trends, audience metrics facilitating brand’s marketing decisions on one side and the other being developing an 'advertising visibility index' for Outdoor advertising and combine the same with the convenience of an online planning platform. The endeavour is to leverage the data-driven planning tool in an increasingly digital world and empower the Brands, OOH media agencies and media owners (small, mid and large scale) to create scientific approach to decision making and strategy, media planning and campaign delivery. What sets apart AdMAVIN is that, it has the advantage of accessing the knowledge repository and guidance of eminent researchers of IIT and IIM in its quest to build agile, integrated, passionate, forward-looking organization powering a smarter decision for brands through state-of-the-art audience location measurement, insights and market research innovation.
Aviral Roy, Co-Founder, AdMavin said, "Strategy, Insights and Analytics per se (in general) is always perceived to be an abstract. AdMAVIN data centric / insight driven approach is always aimed at making it concrete/realistic to the extent possible, will be tied to practical realities of industry (any industry for that matter) in which the assignment/s and projects are taken up. Some of the AdMAVIN features include dashboards that are designed to reconstruct unstructured data into meaningful insights for any category, locate geospatial demographic data layered with heatmaps facilitating marketing spends for brands etc etc. We are delighted to welcome Vishy on board who will spearhead our tech vision and strategy, framework and infrastructure to deliver on existing and new client’s requirements that span across machine learning, platforms, automation and artificial intelligence."
Gowri Shankar, Co-Founder, AdMavin said, "Outdoor advertising is not a medium but it is an ecosystem. With the growing digital penetration and better infrastructure, India is at the cusp of transformation. The movement and consumption habits of the audience today unlike previous generation is very dynamic and fast changing. Increasingly we find that our clients require tech-led marketing solutions and a large part of our success on data-led insights, real time execution and superior ROI returns depend on a strong tech foundation. AdMAVIN is the key to unlock the value not only brand’s advertising campaign but for brand’s marketing and strategy decisions using the geospatial data in key markets. We welcome onboard Vishy. In Vishy we have found a partner/collaborator who shares our enthusiasm and vision to drive the marketing journey and unlock the value for the AdMAVIN."
Vishwanath Kini said, "I am thrilled at the opportunity of working alongside new age AdMAVINs who have a clear vision and tech solutions to make things happen. My focus will be on building new long-term partnerships and growing our existing client base with an objective of brings together the best of creative minds, media, data and technology to bring the best ideas and value to our clients and stakeholders. Will also collaborate with the teams to expand the horizons of product offerings of AdMAVIN."