Admitad drove sales worth 17 cr during Diwali through Affiliate Marketing
Admitad, one of the leading affiliate networks has witnessed high volumes of online purchases of the tune of 17 crores during the Diwali period. Indians are known to be festival shoppers, and the trend has continued even during the post-COVID-19 scenario. Over the years, several brands have taken to affiliate marketing to market their products using various avenues. Admitad India has contributed on this front, by driving transactions through its network of publishers using various promotional channels.
The Indian e-commerce industry is known for leveraging the increase in demand during the festival season by announcing seasonal sales, discounts and various offers for customers. User intent in heading to e-commerce sites is backed by the attractiveness of these offers. Keeping up with this, the affiliate channel has been instrumental in facilitating online transactions across several categories through aggressive promotions via multiple traffic sources such as coupons, cashback offers, e-mailers, instant messaging, push notifications, browser extensions and more.
In terms of orders across all categories, the net pre-Diwali orders through Admitad’s affiliate channels stood around 67,000 orders, whereas the festive period recorded almost 1,00,000 and sales worth INR 17 Crore. It indicates the extent to which festive season traffic has converted into sales on e-commerce platforms. The interesting trend being that cashback, social media links, email marketing, and coupon options accounted for the highest orders out of the lot.
Admitad’s observations show that consumers have invested significantly in Digital and household equipment like Mobile Devices, Televisions, Home Audio Systems, Large Appliances etc., which witnessed the biggest hike in sales during the festival time. The sale amount under this category almost doubled, recording INR 9.6 Crores as compared to little over INR 5 crore during the week before Diwali.