Admitad invests over $30M to transform into a multi-product global company
Admitad, an IT Company, working in MarTech and AdTech industries, with its Indian regional headquarter is in Gurgaon,has presented its 3-year round of investing in a massive transformation process. Over $30 Million was spent on creating, acquiring, and implementing businesses in the new international structure. The company has moved away from focusing on the affiliate network business and encompasses more on marketing and financial services.
Since its establishment in 2009, entrepreneurs and marketers have perceived Admitad purely as an affiliate network due to its exponential growth and market leadership in that field. In 2021, Admitad Affiliate partners generated $7.8 billion of sales, while the total sales created by all Admitad businessesresulted in $11.6 billion. Admitad’s new structure maintains and builds on that success while currently including eight B2B businesses and one B2C business, which were grown internally or acquired.
The revenue dynamics of the affiliate network and other services clearly demonstrates the transformation into a multi-product company.
The company began a systematic search and launch of new businesses, along with transformation back in 2018. But earlier, in 2015, Admitad created a tool for managing and optimizing budgets in advertising networks. Together with the affiliate network, this provided a foothold for the future structure.
Yy“Since 2018, we’ve invested over $30 million in buying companies, setting up representative offices in various countries, launching and scaling new businesses with Admitad Projects, a startup studio. During this time, our startup studio has screened over 300 business ideas, four of which have grown to round A with an option for a complete buyout,” said Alexander Bachmann, Admitad’s CEO and founder.
At the same time, the company was actively selecting businesses for mergers and acquisitions from related markets. For example, Admitad acquired two technology companies: Adgoal in 2018 and Tapfiliate in 2021(Europe). This increased the pool of tools for partners and the number of advertisers. To develop Smart Shopping, Admitad acquired the receipt scanning service CheckScan (Russia) that later became a successful alumnus of the startup studio. Later that year, the company acquired the online insurance service Pampadu(Russia) to develop its line of partner services.
Also, since 2015, Admitad has invested in B2C services, including Letyshops and Litnet. You can find the complete list of these investments on Admitad’s CrunchBase page.
Several of these businesses such as Admitad Affiliate and Admitad White Label already offer their services in India. More of the new services from Admitad will also soon be introduced to the region.