‘Adulting 2’ will premiere on Pocket Aces’ gaming platform Loco
Moving away from the idea of hosting a premiere in a theatre, Pocket Aces in an unprecedented move is organising a “Loco Premiere” for the second season of their popular webseries ‘Adulting’. Episode 1 of the show by Dice Media, Pocket Aces’ long form storytelling channel, will stream on their popular gaming platform Loco. The episode will be aired on Saturday, 10th August at 8PM and will be available to all the 18 Million Loco users. What’s more, at 10PM a quiz based on the episode will feature both actors Yashaswini Dayama and Aisha Ahmed in conversation with the Loco host for a whooping prize money of Rs. 2 lacs!
Earlier this month, Loco launched a game based on the show - an Adulting-themed game where users can play as one of the two lead characters - Ray & Nikhat.Throughout the game, the players collect money that gets deducted for rent; documents that are given to the boss and other such adulting scenarios.
The game hosts 3 tournaments every day and has already hooked the audience as the platform has witnessed 1,02,000 unique users since the launch. There have been a total of 7,91,000 game plays and the audience has spent close to 53k hours on Loco already!
Sharing their thoughts on this new approach, the co-founders Ashwin Suresh, Anirudh Pandita & Aditi Srivastava said, ‘’As pioneers in the digital entertainment space, we constantly aim at giving our audience new and different experiences. Our viewers are mostly millennials and Gen Z who are hooked to their devices, so what better way to connect with them! Through the digital premiere and the Adulting game, we are taking a small but significant step to break the traditional mould by leveraging our gaming channel and showing the entertainment world, the power of innovation’’.