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Advertising icon, Tara Sinha passes away at 88

Indian advertising icon, Tara Sinha passed away yesterday at the age of 88. According to media reports, she was ailing for 6 months.

She was the first lady to set up a national advertising agency called Tara Sinha Associates (TSA) in the 1980s. The agency later rebranded to Tara Sinha McCann Erikson and handled clients such as Nescafe.

Sinha began her career by joining D J Keymer, Calcutta an offshoot of S H Benson that would one day become Ogilvy. Her qualifications were an Advertising Diploma Course that she completed in the City of London in the 1950s.

In 1955, S H Benson closed shop and Sinha and staff got together to launch a new independent agency called Clarion. She moved to Bombay in 1963 to head the Clarion Bombay Office.

She joined Coca Cola India for a decade long stint where she worked for the organization both in India and the U.S. When Coca Cola closed its India operations in the in the 60s and 70s, she was fortunate enough to be relocated to the corporate headquarters in Atlanta Georgia.

She returned to Clarion in 1985. Later she would be ousted by top management at Clarion, who failed to inform their clients. She started her own independent agency called Tara Sinha Associates after she left. She left the agency 10 years later to join McCann.

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