Adz Edge launches unique outdoor campaign for Titan

Adz Edge recently executed an innovative outdoor campaign for Titan- the most trusted brand for watches. Named the “ Titan 20% Sale” Campaign, the campaign provided an interesting opportunity for  both existing and new customers to avail of the offer to be a part of one of the most trusted watch brands in the country and create their own style statements.
 
The agency conducted an extensive research in terms of consumer profiling and the penetration level to identify the target areas to reach out to the maximum level and hence make the “TITAN” brand exclusive.
 
Carried out in Mumbai, the campaign employed the use of prominent billboards across all the major locations in the city to garner impact and response for the offer which was for a limited period. Started on 5th July 2012, the campaign would last for a month.
 
The challenge was to get the reach and spread awareness of the offer instantly amongst the prospective consumers in a very competitive market and also keep the brand value intact.
 
Being the sale offer, the objective was to get the maximum reach level, top of the mind recall and hence the obvious choice was the “Lifeline of Mumbai” – suburban local train station branding including Chatrapati Shivaji Terminus. These station media helped in achieving an unprecedented reach and awareness of the offer promptly. Besides, other mediums like bus shelters, where large formats are not available were also roped in. Thus, the campaign was given an overall edge, by employing all possible outdoor mediums.
 
An agency spokesperson said, “It has been more than a year that Adz Edge (West) has been handling the outdoor campaigns of one of the most admired brand in the country “Titan Industries Ltd”. Our strategic approach towards this campaign, right from the brief given to us was absolutely specific to the objective and using proper planning technique made all the difference and it has also helped us in gaining the confidence of the client time and again. The campaign has been executed seamlessly with excellent TOT and we continue to dish out such work even in the near future.”
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