AdzEdge names James Varghese as COO

AdzEdge, which till recently was operating as a division within OAP has embarked on a path of re-defining itself as an independent company re- christened as AdzEdge Communication Pvt. Ltd and  has appointed the old OAP outdoor war horse James Varghese as the COO.

James Varghese has 18 years of experience in sales and heading the profit centers in various companies, like IndusInd Media, Broadcast worldwide, Hathway Cable & Datacom, Mid-Day, Clear Channel India, Prime Outdoor, and OAP.

He has spent 6.5 years in OAP as Sr.Vice President for West & South, during this period added many key accounts to OAP’s kitty. Commenting about his OAP experience  he says- “ (OAP) a place of learning with lot of freedom & well disciplined atmosphere and guidance at every step by the mentor Mr.Abhijit Sengupta .”

Abhijit Sengupta CEO of OAP commented, “It is hard to let go of a great comrade like James, who has stayed with us during the highs and lows. But I have always believed in recognising talent and have several times in the past let go such leaders in the making to reach higher echelons. I realised time had come to let go both Adzedge as well as James to create its own niche in the market. I am very happy for James, and am sure he will fullfill his dream of creating a class outdoor agency.”

James Varghese is very bullish about what the new company has to offer. He seeks to create AdzEdge Communication a touch different than most outdoor agencies. He admits, “It sounds a bit cliched when saying it will be different, but has his plans of providing solutions which are OOH Plus. Its not just about measured outdoor plans with the best of rates, but its about giving ancialliary communication solutions which are lateral to OOH. I have found out that the clients do not mind taking a combo of such solution from a single source, or rather they are seeking such service.”

An operationally sound Mr. Varghese has embarked on the path of providing effective monitoring mechanism in key towns and will soon be establishing a pan India presence.

He plans to bolster his current team by attracting best talent both from within and outside the industry.