Aegis Media acquires digital agency Communicate 2
Aegis Group plc (“Aegis”), the world’s leading, focused media and digital communications group, today announced that it has acquired Communicate 2, a leading performance marketing and search agency in India. With this acquisition, Aegis Media becomes one of the strongest agencies in the digital space in India.
Communicate 2 is a specialist performance marketing agency which focuses on Search Marketing, Digital Strategy Consulting, Social Media and Digital Content Production. Originally established in 1997, Communicate 2 has built a very strong client list of both local corporates, including Tata Consultancy Services, Cleartrip, ICICI Lombard and HDFC Bank, and international businesses, including Travelocity, Aviva Insurance and American Express. Communicate 2 has offices in Mumbai, Delhi and Pune and employs over 130 employees.
Ashish Bhasin, Chairman India & CEO South East Asia, Aegis Media, said “We are very happy to welcome Communicate 2, led by Vivek Bhargava, to the Aegis Media family. Communicate 2 is India’s pioneering Search and Performance Marketing Agency and Vivek is a well known guru in this field. I believe that search will be the fastest growing part of our industry for the foreseeable future and as part of the iProspect network, Communicate 2 will continue to be the undisputed leader in this area. I have also invited Vivek to join the Aegis Media India Executive Council and look forward to seeing iProspectCommunicate 2 going from strength to strength”.
“I am delighted to join Aegis Media’s iProspect global network, as they are the world leaders in the area of Performance Marketing and Search. Communicate 2 is a leader in this area in India and together, iProspectCommunicate 2 will be an unbeatable force. My entire management team and I are very thrilled with this development, as this gives us a much larger canvas to paint on and gives us access to global tools, knowledge and the scale of the iProspect network. Globally over 35% of Aegis Media’s revenues comes from Digital, highest amongst all media groups, which made Aegis Media the best choice as our Partner” said Vivek Bhargava, Managing Director Communicate 2.
Communicate 2 will be merged into iProspect India’s existing operations; strengthening its network in key cities across India and providing additional service capabilities for its clients. Vivek Bhargava would continue to lead this merged entity as CEO. The acquisition, which has just been completed, is in line with the Aegis Group strategy of increasing its digital profile and capability in faster growing regions.
The Aegis Media India group comprises iProspect, the global leader in search and performance marketing, Carat, the world’s largest independent media communications specialist, Vizeum, Posterscope the global OOH sector leader, Brandscope, Hyperspace (Retail), Carat Fresh Integrated (Activation), PSI (Airports), Doosra (Creative) and Isobar, the global communications agency with digital at its heart.
Communicate 2 is one of India’s largest Digital Agencies focused on the Large Enterprises Sector. It has a team of 130 plus people spread across Mumbai, Delhi and Pune. In India Communicate 2 works with clients such as DSP BlackRock, Aegon Religare, Travelocity, Yes Bank, Kotak Bank and works with the largest Digital Agencies in UK and North America as their offshore partner.
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