Aegis Media's Vizeum bags the media mandate for DeOleo

Vizeum India today announced their appointment as media AoR for DeOleo. DeOelo is a global food company, head quarted at Madrid, Spain, with the finest range of brands, commanding a leadership position in the segments it operates. In editable oils: with Carbonell, the strongest selling olive oil brand in the world, table olives, with Carbonell again. Indians exposed to olive oils do not need any introduction to their brand Figaro which has been a leader and well known over decades. 

 

Vizeum is tasked to play a vital role in ensuring the relevant consumers are exposed to the communication in an impactful manner.

 

Confirming the news, Jeroen Floris, Marketing Director – Emerging Consumer Markets, DeOleo said “We have a relationship with Vizeum in some of the world markets. Vizeum India has its own established credentials as well for us to entrust them with our marketing resources. We look forward to working with Vizeum to take our existing brands to greater heights as well as launch newer ones as appropriate”    

 

Addressing the win, S Yesudas, Managing Director – Indian Subcontinent, Vizeum said “We are delighted with the news of DeOleo  expanding the relationship horizons with Vizeum. I take this opportunity to welcome DeOleo into the Vizeum family. We thank you, Jeroen and Team for your faith. This business will be handled out of our Mumbai Office”

 

Vizeum successfully operates in 55 countries with a philosophy of in-depth understanding of the co existence of lives, brands and media in the actual world, through its process - motivation to media.

 

Vizeum is a part of Aegis Media India. The Aegis Media Group in India, in addition to Vizeum comprises Posterscope and Brandscope (OOH),  Carat (Media planning and buying), Hyperspace (Retail) Carat Fresh Integrated (Activation), PSI (Airports), Doosra (Creative), Isobar (Digital) and iProspectCommunicate 2 (Search and Performance marketing)