Affle consolidates two of its messaging products under a unified SMS2.0 brand
Under the brand SMS2.0, Affle will now offer two distinct products SMS2.0 and SMS2.0 Live. SMS2.0 will cater to basic Java phones whereas SMS2.0 Live will be available for all Symbian phones. The new and enhanced version of SM2.0 Live further blends social networking, free interactive content and rich media with enhanced messaging capabilities to give consumers a unique experience like never before.
With the new logo and brand name, SMS2.0 reinforces its position as a modern, technology driven, and consumer-friendly product. The colors used in the new logo denote the "freshness' and represents renewed energy and attitude which will infuse the power of new experiences into the lives of its users.