Affle launches feature-rich upgrade for Pinch iMessenger

Affle has announced a free upgrade for its Pinch iMessenger app. Pinch iMessenger is an easy-to-use cross platform app which, for the first time, integrates three highly popular activities among smart phone users--messaging, location based mobile social networking, and social leader-board contests. Pinch iMessenger is also the first app to allow smart phone users to interact meaningfully across the dominant mobile phone ecosystems: iPhone, Android, Symbian and BlackBerry. Users are able to send messages, share contacts, photographs, videos, interact and otherwise engage with each other, using data or Wifi networks and without incurring any local or international SMS/MMS charges.

Said Anuj Khanna, CEO, Affle Pte Ltd, "Pinch iMessenger, launched last month, has been developed with the vision of providing consumers with a brilliant platform for engagement. Smart phone users worldwide, a large section of whom are young and affluent, will see Pinch as a comprehensive messaging alternative to SMS. They will find in it a common place to meet likeminded people, set up and plan social activities. The integration of the social leaderboard concept in the messaging platform further increases consumer enjoyment and involvement. The Pinch iMessenger upgrade is a major step forward towards the fulfilment of this vision."

The Pinch iMessenger upgrade, dubbed Version 1.3.15, carries out a host of fun and complex operations with the utmost simplicity and with a significant improvement in speed of completion. It provides access to over 450 emoticons via the 'Emoji' icon on the dashboard. Pinch iMessenger is also the first and the only app that delivers emoticons across platforms without any distortion. A thumbs-up remains a thumbs-up sent from an iPhone to an Android phone and vice versa. Users can now experience a much more enhanced input interface, can carry on long interactions across sheets and use the new theme called 'Smoothie & White Bubbles'.

The feature where users could 'View Miles' travelled can now be extended to 'Compare Miles' travelled by friends. They can also map 'Journeys' made privately. Pinch iMessenger Version 1.3.15 is enabled to personalize requests for friends by sending out 'cool' invitation messages. Japanese and Korean languages are now also supported by the Pinch iMessenger team.