Affle launches its new Mobile Audience as a Service (MAAS) platform

Affle, a mobile platform company today announced the launch of its new ‘Mobile Audience as a Service’ (MAAS) platform at the Mobile World Congress in Barcelona. The platform provides integrated modules to build, promote and monetize mobile assets on the back of unified user data & insights. This data is derived from behaviour, attribution and transaction. The MAAS platform solution is thus ideal for marketers, commerce marketplaces, app developers & publishers and helps them to address key parts of their mobile strategy.

Commenting on this, Anuj Khanna Sohum, Founder, CEO and Chairman, Affle said “Mobile-only is an emerging strategy across fast growing businesses globally. However the mobile ecosystem remains fragmented and businesses still engage multiple partners to build, promote and monetize mobile assets. Our MAAS platform changes that by providing a unified view of relevant audiences to deliver end-to-end mobile commerce and marketing solutions. Our platform integrates behavioural signals of over 500MN mobile app users and provides unprecedented scale to drive big data driven audience solutions. ”

Anuj Kumar, Co-founder & Managing Director, Affle added “We see data unification challenges impacting all key stakeholders in the mobile eco-system today. Leading Commerce Marketplaces and Marketers work with specialists development companies to build out their mobile apps, top ad networks and agencies to promote their campaigns, and analytics and attribution companies to measure ROI. Our MAAS platform provides an integrated approach to all this where the user data and intelligence is central and is leveraged acoss organisation functions which include creative, marketing and sales.”

Affle claims that its platform would help marketers keep their mobile audience data private while reducing the need to work with multiple industry players like Demand Side Platforms, Ad Networks, Ad Exchanges, Attribution & Analytics platforms as all these procurement and optimisation modules are already pre-integrated into its MAAS platform and can be leveraged far more optimally with its unified audience data and insights.

Through this launch, Affle now offers an end-to-end platform which would optimise marketing spends and publisher yield basis end objectives like sales or activations and also plough back attribution and transaction data in real time to deliver greater ROI thru more targeted programmatic & managed audience procurement.