Affle partners with Yahoo! India for mobile advertising
Affle, an international smart-media company, today announced its partnership with Yahoo! India for mobile advertising in India. As part of this partnership Affle would sell Yahoo! India’s mobile advertising inventory across feature phones, smart phones and tablets.
With this deal, Affle has thus made a very important addition to its ever expanding mobile advertising portfolio. It further strengthens its leadership position in the mobile advertising market. Affle’s deep expertise in digital domain on both, the platform side via ‘Ripple’ and with Digital Advertising Solutions group will help advertisers in driving impactful advertising campaigns on Yahoo! network in India.
Anuj Kumar, Co-founder & CEO Affle, said, “We believe that engaging advertising is best delivered to the right users on the right content during the right context. Given Yahoo!’s success in delivering deeply personal digital experiences to a huge global audience we believe that this partnership would be ideal for us to grow our mobile advertising propositions for top advertisers and agency partners.
“Historically, some of our biggest successes have come with some of the largest and most experienced brands. We strongly believe that such brands would truly value the audience quality and ad engagement opportunities available on Yahoo! . Also given the significant growing base of mobile internet users and smartphones in India we are really bullish that rich ad engagement on premium destinations like Yahoo! would be the key catalysts to drive rapid growth of the mobile ad market”
Commenting on this partnership Vishal Maheswari, Senior Director and Head of Sales, Yahoo!, India, said, “Mobile is a key area of focus for Yahoo!, given the exponential growth of connected devices in India. Affle has built good equity in the mobile advertising space and brings to the table an extensive ad network with leading publishers. Yahoo!’s premium content and wide reach will further enhance Affle’s network, leading to superior value for advertisers.”
Yahoo! has a wide reach in India to over 70 percent of the Internet audience, and enjoys category leading positions across various properties such as Yahoo! Cricket, OMG, Lifestyle, and Movies, amongst others.
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