Affle strengthens it's business development team; Appoints Gaurav Pahwa as Associate Director

Gaurav Pahwa, brings in over 13 years of solid experience from a range of industries to Affle. His industry experience includes Print, Digital, TV and On Ground media.

Gaurav joins Affle from SPORT18, a sports management division of the NETWORK18 group where he was the Regional Manager (North and East). At SPORT18 his responsibilities included sales and marketing of marquee sports events across platforms. Prior to that, Gaurav was the Regional Manager (North), Advertising Sales for TEN Sports. Gaurav has also worked in leadership roles in leading media companies like BBC World & Jasubhai Digital Media in his prior stints.

Announcing the appointment, Sankalp Mehrotra, Regional Director, Business Development, Affle, said, "We are delighted to welcome Gaurav to the Affle family. Gaurav's inclusion in the Affle team ties in well with our extremely ambitious growth plans for 2012. We are geared to launch an array of highly entertaining and path breaking mobile propositions, which would strengthen our dominance in the mobile advertising and mobile messaging domains. Gaurav's experience will hold us in good stead in the coming year of planned exponential growth and also help in building management team strength in our Gurgaon office."

On his appointment, Gaurav Pahwa said, "I am extremely excited on joining Affle at this crucial juncture. It is wonderful to be a part of the mobile media revolution where the small screen is gaining in importance as a leading content consumption medium. Consumers for mobile media are growing in millions and Affle has all the right products & partnerships to succeed in this emerging ecosystem. I look forward to playing my part in Affle's growth plan and to further consolidate its position as a market leader in the strategically important Indian market."

Affle had recently announced their partnership & investment of Rs. 50 crores with D2 Communications (D2C), Japan's largest mobile advertising company (JV between NTT DoCoMo & Dentsu), to provide mobile advertising solutions to companies across Asia. This investment was a follow up to the last investment round by D2C in February, 2011.