After IPL, VIVO withdraws as sponsor of Bigg Boss and Pro Kabaddi League

Vivo India has decided to walk out of two more major sponsorship deals, according to media reports. Earlier this week, the Chinese owned OEM has backed out as Title sponsor for the 13th edition of the Indian Premier League. Now, reports indicate that it will end its association with major properties, Pro Kabaddi League (PKL) and non-fiction reality show Bigg Boss.

Since the India-China clash on the border, Chinese owned companies based in India have come under public scrutiny. Pundits observe that Vivo's actions could cause a domino effect and lead to a mass exodus of companies and startups with ties to China. The deals with PKL and COLORS channel are valued at Rs 60 crores and Rs 30 crores respectively.

Vivo is one of the largest advertisers in India. The five year IPL title sponsorship deal with the Board of Control for Cricket in India (BCCI) is valued at Rs 2190 crore. The company spends more than Rs 1,000 crore annually on marketing and promotions.