After 'Rasode Main Kon Tha', Kokilaben now asks 'Phone Par Kon Tha?'

After Binod, Paytm takes internet by storm with its off-beat use of communication to spread awareness about digital frauds, KYC issues etc. The recent trend on internet around the daily soap 'Rasode me kaun tha?' has become a viral dialogue after music producer Yashraj Mukhate turned a scene from TV show Saath Nibhaana Saathiya featuring TV character Kokilaben into a rap song. Paytm masters the trend with TV actor Kokilaben to educate users on how they should not fall prey to fraudsters and fraudulent activities in an entertaining video.

Followed by Rasode mei kon tha trend, influencer and actor Saloni Gaur also featured an educative yet entertaining video on KYC fraud where her act highlights the means and modes fraudster use to con common man and emphasizes how people should be ware of such incidents. Her video also talks about mobile application Quick Support used as a popular medium to conduct such fraudulent activities which even RBI had recently warned users to uninstall. 

The key message drawn from both the trending videos is that Paytm KYC process does not ask users to download another application and that customers should be aware of  fraud calls, SMS on KYC, account block and contests. 

Commenting on the campaign launch, a spokesperson from Paytm said: “With this new campaign, we would like to draw the users’ attention towards the growing menace related to cyberfrauds. We will continue to spread awareness about scams and educate our users on ways to protect themselves from such scenarios”. 

“Paytm is at the forefront of fighting online frauds and have a dedicated team of over 200 cyber security and fraud detection experts. Our team works 24x7 to monitor transactions and take action whenever they detect any fraudulent activity. Also, we are continuously adding new security features to combat such frauds." he added. 

Paytm has been educating and informing customers to not fall prey to such 'too good to be true' offers. Also, the company encourages users to report all such incidents and also to the crime branch so that they can take concrete action against the fraudsters.


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