AgVoice | Big reasons why traditional Mithai scores over Chocolates during Diwali

Traditional & Emotional: Diwali is a festival which has lot of history and tradition which date backs to many years.  Most of them love to keep the values of traditions connected with sweets made and prepared at home. These traditionally prepared sweets bring in lots of love and emotions when they are exchanged with your relatives, family members and friends. You cannot get the same joy and emotions when sharing chocolates as the ingredients that goes into the Mithai delivers that emotional touch. Also your grandparents and parents will always and only relish the traditional Mithai as against chocolate especially during Diwali.

Variety of Mithai: Sky is the limit when you think of preparing Mithai. Since Mithai is very meticulously prepared by hand the touch of authenticity further enhances its taste. People make different variety of Mithai to make the festival very memorable and enjoyable. Different regions in the country are known for variety of special Mithai and that is available across the country in many Mithai shops during Diwali. This further helps in bonding, sharing joy and happiness during this great light festival that is celebrated nationally.

Affordable to make or buy: Mithai’s are easily affordable as the prices are not so steep. You have a larger choice to select from.  You can taste it at the sweet shop before you decide to buy your preferred Mithai.  And when you prepare it at home you can use genuine ingredient to make it healthier and tasty.

Innovative & Delicious: One can try lot of innovation while preparing a Mithai and that has been the hallmark of traditional sweets. One of the most popular things that have caught over the years has been the Mithai for diabetics. This is made of quality dry fruits which are preferred over the chocolates by many diabetics as chocolates are perceived to be more rich and sweet. Some of the Mithai’ of late have been prepared to maintain longer shelf life so that they are able to woo the chocolate consumers. | By Ganapathy Viswanathan, Vice President, Optima Response

About the writer:

Ganapathy Viswanathan the current Vice President of Optima Response has over 2 decades of industry experience in Communication, Branding and Public Relations. He has worked in diverse disciplines with several Multinational agencies such as Ogilvy & Mather, Lowe and Mudra Group. Some of the major brands he was associated were Titan Watches, Philips, Maharashtra Tourism, Dettol soap, Kelvinator and Bayer Group. His last assignment was in the field of Public Relations where he spearheaded the western region offices of 2020 MSL as General Manager.

Disclaimer: The opinions expressed in this article are those of the author, and do not reflect in any way of Adgully.