AgVoice | SEO is more than SEO: the Maturation of the Search Marketing Industry
signal; they always have been. But they were the best information of the day, so search engines made do and tried to keep the spam at bay.
Even today, relatively few people know how to create links. But it's easy to like something or even to share it. That, your mama and papa, as well as your 10-year old cousins, can do. Search engines are incorporating social signals into the algorithms because they are better signals. Social signals provide us information about recency. They tell us what the world, country, or city is thinking and talking about now. And they provide us sentiment. A link from the words XYZ Company in this statement, "Man, I hate the
than breaking up the disciplines and operating in silos. | By Gillian Muessig, President and Co-Founder, SEOmoz
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