aha acquires the exclusive streaming rights of blockbuster movie Krack

After announcing an expansive content slate of 52 premium originals, helmed by the finest filmmakers from the Telugu industry, aha, the 100% Telugu OTT platform continues to surprise its viewers with its exciting offerings.  Kick starting the year on a jubilant note, the streaming platform has now acquired the exclusive rights of the blockbuster movie Krack starring popular Telugu actor Ravi Teja and actress Shruti Haasan. The film saw a theatrical release on 9^thJanuary 2021, and it will be available for aha subscribers to stream from 5^th February onwards.   

With the pandemic bringing an uncertain halt to the theatre business, Krack is the first big release in Telugu cinema of the industry and also a massive hit. The movie is slated to be one of the biggest releases on OTT this year. Notably, the film’s director Gopichand Malineni scored a superhit film with the duo in the past, Balupu and managed to create the same magic on the big screen which will soon be available to the digital audience as well. As theatres await a full-swing opening, audiences will get a chance to watch the movie from the comfort of their homes on aha exclusively.

Sharing his thoughts, Ajit Thakur, CEO, aha, said, “We are glad to welcome 2021 by bringing one of the biggest releases post pandemic for our audiences. The movie received incredible reviews from everyone and features the biggest stars of the industry – Ravi Teja and Shruti Haasan. Offering it for streaming will help us strengthen our library and reach out to audiences across the Telugu diaspora, including the tier 2 and 3 markets.”

Growing from strength to strength, aha has become one of the fastest-growing OTT platforms in India. On the back of offerings that can be enjoyed by one and all, aha is ensuring that its content keeps the viewers entertained all year around. Serving its strong user base of over 24.5 million in the Telugu entertainment genre, aha has had more than 8 mn app downloads since its launch in February 2020.