"AI offers a great opportunity for teams to concentrate on uncharted ideas"

The year 2023 has started on a rollercoaster note, with an accelerated adoption of generative AI, AI chatbots, and digital innovations. This is bringing in new operational efficiencies, stronger strategies, a far greater emphasis on building deep bonds with various stakeholders and consumers. In keeping with the current market ecosystem, technology and a human approach are seen as going hand in hand.

As part of our annual TRENDING NOW series, Adgully has been approaching key industry leaders to Crystal Gaze into 2023 to highlight the major trends and developments that they see dominating the industry in the year ahead.

In conversation with Adgully, Samyukta Ganesh Iyer, VP & Head of Marketing, Kaya, speaks about the unfathomable growth of AI this year, rising awareness about wellness in people, key focus areas for Kaya in 2023, and more.

Key industry trends in 2023

I think the biggest trend that’s dominating every conversation in the industry is the unfathomable growth of AI. From devising communication strategies, to marketing plans, to business plans, there’s never been a more powerful tool than AI. The average task can be done faster and more efficiently than ever before. So, now there’s more time to do the unthought of. It’s a great opportunity for teams to concentrate on gamechanging and uncharted ideas. The year 2023 has begun most excitedly.

Major expectations from 2023

People are taking care of themselves like never before. From their health and fitness to how they look and how they feel, there’s a rising awareness about wellness in people. And that’s a great space to be in for an industry like mine. So, we are all geared up for an amazing year, in which we find acceptance and relevance like never before.

Key focus areas for Kaya in 2023

We’ve always been about expertise – expertise that our dermatologists bring. We will continue focussing on that. Because as long as our services are cutting edge and our staff are of the finest mettle, there’s nothing that can possibly stop us in our growth plans.