AI Powered Marketing is The Way Forward Post Corona opening of market

Artificial Intelligence is no more a concept of future. It is fast getting imbibed into our day to day life, in some way or the other. What was thought to be a rocket science and looked at with lot of suspicion is now welcomed as a serious friendly tool to deal with.

Change is the only constant in life. With Novel Coronavirus Covid-19, this inevitable constant factor of life has not only been reinforced but we are experiencing some tectonic shifts in our day to day life. Both our professional and personal life is no more the same and shall perhaps never be ever again.

While we all are locked down as an immediate preventive action against the spread of Covid-19, protecting precious human life, this cannot go on forever. Normalcy shall have to return gradually, Businesses need to get up and running, Economy cannot remain standstill. People need to start earning back their livelihood as Governments cannot feed us forever doing nothing.

The challenge with Organisations would now be like walking on a double edge sword. Getting back to business, safe guarding interests both of employees and customers will be a humongous task, no doubt. In spite of all the downturns and economic slowdown, organisations will have to market themselves to remain competitive and relevant. In fact the need to re-establish one’s brand, products and services has never been more significant than now.

With all the social distancing norms here to stay, Technology will now have a much larger and vital role to play. Traditional marketing methods will have to give way to new age technology based solutions. It is interesting to note that since imposition of Lockdowns across the globe, internet has seen a massive surge of users. As per Rajan Mathews of the Cellular Operators Association of India (COAI) sometime close to the third week of March, Operators recorded a 30% jump in traffic with most of it from people streaming videos.

Consumer behaviour is also undergoing a sea change. Demand for e-commerce is on the rise every moment, while supply chain is struggling big time to cater to it. Education has almost become an online affair. Audio Visual E-Conferences via internet have replaced physical closed door board room meetings. From internet banking to grocery shopping, from education to entertainment, it is all through internet using Technology.

What that essentially means is generation of a massive pool of data at our disposal; data that requires being organized and analyzed to understand the change in consumer behaviour. Door to Door surveys, samplings and campaigns may have to wait longer than we thought or might as well become history. Organisations thus will have to build up their marketing strategies by meticulously analyzing these data.

“Artificial Intelligence or AI powered Marketing tools shall empower Organisations to augment their human intelligence and value add, and most importantly enhance their competitive edge in the markets. When we are dealing with such a huge pool of data, AI enabled Marketing tools not only save you the time and resource but gives you specific, customized and holistic view points. It not only derives conclusions of past events but also provides key inputs for future events, assisting organisations in decision making,” said Avishek Mazumdar, CEO of Quantum Gabriel Ver 2.0.

Quatum Gabriel, the only AI powered Marketing Company in Eastern India, has played very significant roles in the growth of its clients from almost all sectors and segments of business. What we do is to play a partners role in the relationship. From Credit risk scoring to Fraud / Anomaly detection, from Cyber threat prevention to Customer churn prediction, from Sentiment analysis to Product Recommendation, from Document Classification to Sales/Demand Forecasting to Anti-money laundering, our AI powdered solutions take care of them all.

Sridhar Bakshi former Big Boss of TCS East, now Mentor and Investor in Quantum Gabriel added, “the PSP (Problem Solving Product) avoiding heavy media spend on generic communication, promoting actual hitting the TG through local personalized discreet message is what makes Quantum Gabriel unique.”

These further help organisations in increasing their Productivity increase the creativity of their model building process and incorporating IP in the model building process. It also ensures Higher Accuracy and Performance along with Ability to Explain, Control and Comply.

In a post Covid19 Lockdown scenario Organisations thus need to look beyond traditional marketing as a part of their survival strategy. They must have the outlook and vision to look beyond the box and use Technology like AutoVis - Exploratory Data Analysis, NLP and Time Series Recipes, Explainable AI - Machine Learning Interpretability (MLI), Automatic Reason Codes and Automatic Model Documentation (Auto Doc) to name a few. Automatic Scoring Pipelines (Deploy Anywhere), Bring-Your-Own Recipes (Domain Specific) and Enterprise-Ready solutions will provide them the flexibility to improvise and accuracy to target the right segments.

Yes, all said and done, Organisations will straight away question the affordability factor. Interestingly as they say, most often than not, Technology comes much cheaper than you anticipate. AI powered Marketing solutions are no different. They are not only pocket-friendly but boost your ROI both directly and indirectly. In fact when organisations are forced to look into their costs and budgets, AI powered marketing precisely addresses the concern and empowers you.

While traditional marketing will have its place and cannot be discarded completely, there are no two ways about Artificial Intelligence driven marketing to rule the roost from here on. Organisations that latch on it sooner will gain the first mover advantage in the market and thrive on its success story.

Luxury Marketer and Startup Evangelist Sabeer Ahluwalia has been heading Marketing & Sales of quite a few top global luxury brands representing Mercedes-Benz, Porsche, Ducati etc. has also invested in Quantum Gabriel. He says, "My job is to mentor the team riding on my years of marketing experience with multiple Luxury Brands. I strongly believe Artificial Intelligence must be exploited by Marketers all over for sustainable quantum growth.”