AIB (GB) Sets Up Dry-Cleaner-Come-Butcher, Clean Cuts, to Single Out Conflicting Ideas

Rothco and specialist business bank, Allied Irish Bank (GB), launch a new campaign aiming to shake up the business sector and show Owner Managed Businesses just how important a specialist bank with focussed initiatives can be for their business. 

Taking a normal Chiswick dry cleaners and installing hidden cameras, Rothco and AIB (GB) decided to give consumers something to think about by adding another dimension to the business - a fresh meat butchers counter. Transforming the shop overnight, the new meaty laundry service was aptly renamed ‘Clean Cuts’. Shocked, confused and bemused customers were quite expectedly baffled when they arrived the next day to pick up their dry cleaning, only to be met by a butcher selling sausages and steaks alongside their shirts.

The 2-minute online film (and 30” cut down) seeks to demonstrate that in business, being focussed pays and that the same should apply to your business bank.

Brian Keating, Brand Director at AIB comments: “Unlike High Street banks, Allied Irish Bank (GB) is a specialist business bank. They’ve been focussed on providing Owner Managed Businesses with all their banking needs since 1974. Because of this single-minded focus, we devised the ‘Clean Cuts’ stunt as a playful way to highlight these benefits, but also the detriments of confusing business principles - who wants a fresh shirt with eau de sausage?!  It’s really a way of getting people to think about how their bank operates. AIB (GB) are solely focussing on delivering the products and services that someone who runs an Owner Managed Business needs.”

Press, digital and radio campaign assets accompany the online films to demonstrate what happens when you’re not single minded in business and will run in the UK across the coming year.