AIB names Amitabh Srivastava as Reg. Head, South Asia
Amitabh Srivastava has been appointed as regional head in South Asia by The Association for International Broadcasting. This appointment is the first of a series of expansions of AIB's work in a number of regions of the world.
Adgully spoke to Amitabh Srivastava to congratulate him for the current development and to know a bit about his plans and thoughts going forward. Srivastava says "It is great to join the world's leading industry association and supporting major international TV and radio broadcasters as well as service providers."
Prior AIB, Srivastava was with Radio Netherlands Worldwide (RNW) as the Country Manager. When asked about the plans, thoughts and strategies with this development, he said, “My whole and sole aim and focus is to strengthen the Indian broadcasting and take it to an international level since it has been personally observed that India’s representation in international forums is quite less.”
As a regional head, Srivastava will oversee the growth of AIB's membership in India, Sri Lanka, Bangladesh and Pakistan, countries where there is significant expansion in the number of TV channels and radio stations. Significantly, a growing number of these broadcasters are developing international services.
“Having given so much time in this industry I would want to provide Indian broadcasting industry certain things that have been missing and would focus towards establishing some forums in India as well which would enable our broadcasting industry to experience the work of international talent and vice-versa,” he adds.
While at RNW, he developed the first partnership between All India Radio and an international broadcaster, and achieved significant rebroadcasting and content syndication deals with commercial FM stations and new media platforms in the region.
He also told us that there will be a lot of focus towards creating a South Asian chapter in International broadcasting awards. He is of the opinion that despite having 600+ channels, representation of Indian broadcasting industry is very less internationally and he would aim to strengthen that, which will help in exposing Indian content in terms of programming in other countries.
Before RNW, Srivastava worked with Walt Disney, BBC, MTV and a range of other international media houses developing their operations in India and South Asia.